Printing Company Local SEO Case Study
The Journey & Triumph of King Kong Printing: A Local Printing Company GMB & Local SEO Success Story
Introduction
Located In Matawan, New Jersey, the most well-known printing company, King Kong Printing, found itself wanting to grow aggressively. Our initial encounter revealed a landscape teeming with challenges yet brimming with untapped opportunities. Despite their sterling reputation through word of mouth, their online presence was never touched or built after all 30+ years in business. This put them at the bottom of the listings on Google which did not match their already great reputation amongst the current clients that trust them. It was time to take the company to next level.
Menu Printing
Printing Company
Commercial Printer
Client Background
Business Name: King Kong Printing
Industry: Printing Company
Location: Matawan, New Jersey
Website: kingkongprinting.com
Challenges
No Online Presence
A renowned name, yet no online visibility. Their place in search results? Non-existent.
Website Inefficiencies
With a website from the 90s, their site was a place to just check products that they offered, nothing more. It affected the user experience and server-side SEO potential.
NAP Inconsistencies
Critical details like Name, Address, Phone number, and website showed discrepancies across platforms, casting shadows of doubt in the eyes of potential clients and Google.
Solutions
GMB (Google My Business) Strategies:
- Optimized Listing Details: We honed in on their GMB listing, refining every detail, updating every aspect, and filling out every section using our methods - From tweaking the simple business name to the complex hidden Google website, making them a clear choice in local searches.
- Enhanced Engagement Through Media: High-resolution images of their services and genuine client reviews transformed their GMB engagement rates.
Local SEO Tactics:
- On-site SEO Revamp: Post-migration to WordPress, we fortified their site with enhanced meta titles, meta descriptions, internal links, and a new responsive design with a smaller code base, paving the way for higher search rankings.
- Backlink & Citation Building: Leveraging trusted sources, we built a robust backlink profile and ironed out the wrinkles in their online NAP details. From building links to the Google listing, home page, and even each service page, we ensured no business in the city could catch up to them.
Results
Growing Online Presence
A renowned name, yet dwindling online visibility. Their place in search results, now? Seen by all that search for printing services in the local area and office walk-ins for print jobs!
Enhanced
Engagement
With our GMB strategies, their engagement soared by 45%, turning curious clicks into confirmed customers.
Higher
Traffic
Thanks to our website and SEO interventions, a staggering 60% rise in organic traffic.
Conlcusion
King Kong’s journey is a testament to effective, targeted digital marketing strategies. From the shadows of online anonymity to the spotlight of New Jersey’s printing scene, their transformation is a narrative of ambition, resilience, and expert execution.