Flooring Company Local SEO Case Study
The Journey & Triumph of 254 Floors: A Local Flooring Company GMB & Local SEO Success Story
Introduction
Located In Waco, TX now the most well-known Flooring Company in Waco, Texas, 254 Floors, found itself wanting to grow. Our initial encounter revealed that all the company had was a website that went like weeks before our initial audit, no google listing, no yelp account, no Apple maps, nothing was built to bring them business from online. This put us in a tight situation, we had to rebuild the website and get the Google Listing live and showing up in the local area quickly for this “at the time” a new company, beyond that, we had to write the content, get citations, and make sure all the information was correct this way we didn’t lose a day or visibility.
Wholesale Flooring
Flooring Installers
Flooring Store
Client Background
Business Name: 254 Floors
Industry: Wholesale Flooring and Flooring Installation
Location: Waco, TX
Website: https://254floors.com/
Challenges
No Online Presence
No online visibility. Their place in search results? Non-existent.
Website Inefficiencies
A new website that was built using a code heavy theme and barely had any content on it displaying their services.
NAP Non-Existence
Critical details like Name, Address, Phone number, and website were not not across platforms, such as Yelp, Bing, Apple, and many other large sites as well as smaller sites.
Solutions
GMB (Google My Business) Strategies:
- Optimized Listing Details: We honed in on their GMB listing, refining every detail, updating every aspect, and filling out every section using our methods - From tweaking the simple business name to the complex hidden Google website, making them a clear choice in local searches.
- Enhanced Engagement Through Media: High-resolution images of their services and genuine client reviews transformed their GMB engagement rates.
Local SEO Tactics:
- On-site SEO Revamp: Post-migration to WordPress, we fortified their site with enhanced meta titles, meta descriptions, internal links, and a new responsive design with a smaller code base, paving the way for higher search rankings.
- Backlink & Citation Building: Leveraging trusted sources, we built a robust backlink profile and ironed out the wrinkles in their online NAP details. From building links to the Google listing, home page, and even each service page, we ensured no business in the city could catch up to them.
Results
Growing Online Presence
A renowned name, yet dwindling online visibility. Their place in search results, now? Seen by all that search for printing services in the local area and office walk-ins for print jobs!
Enhanced
Engagement
With our GMB strategies, their engagement soared by 45%, turning curious clicks into confirmed customers.
Higher
Traffic
Thanks to our website and SEO interventions, a staggering 60% rise in organic traffic.
Conlcusion
254 Floor’s journey is a testament to effective, targeted digital marketing strategies.