Home Inspection Company: Local SEO Case Study

The Journey & Triumph of Habitation Investigation: A Home Inspection Company GMB & Local SEO Success Story


In the heart of Columbus, Ohio, a renowned home inspection business, Habitation Investigation, found itself at a crossroad. Our initial encounter revealed a landscape teeming with challenges yet brimming with untapped opportunities. Despite their sterling reputation and a wide array of services, their online presence had waned, casting a shadow on their once-promising partnership with Townsquare Interactive. As months stretched into years, the cracks in the foundation became glaringly apparent, leaving us with an intriguing puzzle to solve.

Client Background

Business Name: Habitation Investigation
Industry: Home Inspection
Location: Columbus, Ohio
Website: homeinspectionsinohio.com


Deteriorating Online Presence

A renowned name, yet dwindling online visibility. Their place in search results? Virtually non-existent.

Website Inefficiencies

With a shift away from WordPress when Townsquare Interactive took over, their site became a dense jungle of heavy code, affecting user experience and server-side SEO potential.

NAP Inconsistencies

Critical details like Name, Address, Phone number, and website showed discrepancies across platforms, casting shadows of doubt in the eyes of potential clients and Google.


GMB (Google My Business) Strategies:

Local SEO Tactics:


Prominent Online Presence

We transformed their online presence in Ohio and significantly boosted website visibility through strategic optimization techniques and tailored marketing strategies.


With our GMB strategies, their engagement soared by 45%, turning curious clicks into confirmed clients.


Thanks to our website and SEO interventions, a staggering 60% rise in organic traffic.


Habitation Investigation’s journey is a testament to effective, targeted digital marketing strategies. From the shadows of online anonymity to the spotlight of Columbus’s home inspection scene, their transformation is a narrative of ambition, resilience, and expert execution. 

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