Home Inspection Company: Local SEO Case Study
The Journey & Triumph of Habitation Investigation: A Home Inspection Company GMB & Local SEO Success Story
Introduction
In the heart of Columbus, Ohio, a renowned home inspection business, Habitation Investigation, found itself at a crossroad. Our initial encounter revealed a landscape teeming with challenges yet brimming with untapped opportunities. Despite their sterling reputation and a wide array of services, their online presence had waned, casting a shadow on their once-promising partnership with Townsquare Interactive. As months stretched into years, the cracks in the foundation became glaringly apparent, leaving us with an intriguing puzzle to solve.
Client Background
Business Name: Habitation Investigation
Industry: Home Inspection
Location: Columbus, Ohio
Website: homeinspectionsinohio.com
Challenges
Deteriorating Online Presence
A renowned name, yet dwindling online visibility. Their place in search results? Virtually non-existent.
Website Inefficiencies
With a shift away from WordPress when Townsquare Interactive took over, their site became a dense jungle of heavy code, affecting user experience and server-side SEO potential.
NAP Inconsistencies
Critical details like Name, Address, Phone number, and website showed discrepancies across platforms, casting shadows of doubt in the eyes of potential clients and Google.
Solutions
GMB (Google My Business) Strategies:
- Optimized Listing Details: We honed in on their GMB listing, refining every detail, updating every aspect, and filling out every section using our methods - From tweaking the simple business name to the complex hidden Google website, making them a clear choice in local searches.
- Enhanced Engagement Through Media: High-resolution images of their services and genuine client reviews transformed their GMB engagement rates.
Local SEO Tactics:
- On-site SEO Revamp: Post-migration to WordPress, we fortified their site with enhanced meta titles, meta descriptions, internal links, and a new responsive design with a smaller code base, paving the way for higher search rankings.
- Backlink & Citation Building: Leveraging trusted sources, we built a robust backlink profile and ironed out the wrinkles in their online NAP details. From building links to the Google listing, home page, and even each service page, we ensured no business in the city could catch up to them.
Results
Prominent Online Presence
We transformed their online presence in Ohio and significantly boosted website visibility through strategic optimization techniques and tailored marketing strategies.
Enhanced
Engagement
With our GMB strategies, their engagement soared by 45%, turning curious clicks into confirmed clients.
Higher
Traffic
Thanks to our website and SEO interventions, a staggering 60% rise in organic traffic.
Conclusion
Habitation Investigation’s journey is a testament to effective, targeted digital marketing strategies. From the shadows of online anonymity to the spotlight of Columbus’s home inspection scene, their transformation is a narrative of ambition, resilience, and expert execution.
