Drive an alarming amount of patients into your practice. Marketing for Dietitians and Nutritionists made easy!
The 10 Strategies:
1. Do on-page SEO (Rank your website higher easily)
2. Grow your Instagram account (Build a small flow that will work for you)
3. Grow your Facebook page fast (Get your Facebook page in front of the right people)
4. Why you need online testimonials and how to get them (Get trust with clients)
5. Why you should display case studies (Show proof that you are a pro)
6. Why you need to be using Google ads as a nutritionist (Get some more clients quickly)
7. Creating a free ebook (Create something educational)
8. Ranking higher on Google My Business (The map pack)
9. Starting a podcast (Show off your knowledge)
10. Getting on Nutritionist specific directories (Get noticed everywhere)
You will learn 10 Marketing Strategies to use as a Dietitian and Nutritionist that work in 2021.
The importance of online marketing and learning how to advertise your nutrition services yourself cannot be overemphasized in the business of Nutrition and Dietetics. The target market in every industry is progressing, and clients and customers now use the Internet for everything. Nowadays, with the increasing need for online marketing, it’s not enough for nutritionists and Dietitians to have social media pages such as a Facebook page, Pinterest page, and Instagram account. As a Nutritionist, you have to utilize all the available online channels to market your service and build a stable foundation to be found online via Google, Facebook, Instagram, etc. Below, I will discuss 10 Marketing tips for Nutritionists and Dietitians to boost client generation efforts. So, let’s begin showing you how to advertise nutrition services!
Sponsored by: https://www.nourishyourpractice.com/
1. DO ON-PAGE SEO
When a Dietitian or nutritionist asks me “How do I get online nutrition clients?” the first thing I ask is, “Does your website rank on Google in your local area?”.
The full meaning of the word SEO is Search Engine Optimization. It essentially means the extent at which Google likes your website and where it will be ranked on the search engine results page. When people search for content related to your website, does it pop up on the first page for all to see, or does it get hidden among the results on pages 2-8 on Google?
To ensure you do on-page SEO correctly for your practice’s website this way, it ranks well and is found on Google, you need to make sure the correct keywords you want to rank for are included on your home page, your H1-H6 tags are correct, your images have alt text, you are linking to other pages on your site that are relevant to the content on the primary page, and much more.
Your keywords need to be carefully researched and placed organically in your website, if you can rank on the first page for a word with a low monthly search volume a couple of times, then your website will begin to build authority, then you can rank the site for harder and harder keywords.
Watch the video to get a deeper understanding of SEO:
2. GROW YOUR INSTAGRAM ACCOUNT
Instagram is a social media platform that allows you to target potential clients by getting directly in front of them on a personal level, It’s loved by Millennials and Generation Z; these generations are more open to learning about nutrition and paying for a dietitian.
Research has shown that 71% of the young population in the US is on Instagram. There are great opportunities for Nutritionists on Instagram as it brings about a visual appeal to users. To get in front of the correct people more consistently, you need to use the correct hashtags in every post you make, to get a list of good hashtags, you can use an app such as (Leetags).
With this app, you will be able to see the most relevant tags that will help get your posts to show up in front of the correct audience. You can also spice it up with short and well-detailed information about your service on Instagram stories of video posts.
Watch the video to get a deeper understanding of Growing an Instagram page:
3. GROW YOUR FACEBOOK ACCOUNT FAST
One easy way to establish yourself as nutrition and dietitian is through Facebook, which has experienced a remarkable transformation in virtual communication since 2004. Marketing your service through a professional Facebook page and forming a group can help you reach out to potential clients on a different level as you assess their personality from their profile. Facebook largely depends on the number of likes received on one’s page and amount of likes you can get on your new post within the first 10 minutes, so you should be focusing on pushing out long-form content and original high-quality images that will get you more likes and comments. As viewers like a page, it starts to appear on their Facebook wall thereby becoming more visible to their friend’s list and generating more prospects for you. Several opportunities have been created for Dietitians through Facebook marketing. Tip: Do not merge your page with your professional profile. If you want to take things up a notch and see very fast growth you can run paid Facebook ads (Not a boosted post, a real ad is harder to construct than a boosted post and it brings better results) and do one live video a day along with one post a day.
4. WHY YOU NEED ONLINE TESTIMONIALS AND HOW TO GET THEM
Here is a study from inc.com:
“84 percent of people trust online reviews as much as friends and 91 percent of people read them.”
Word of mouth goes a long way in publicizing a business and winning more clients especially one that changes the quality of someone’s life for the better. If you don’t have testimonials then there is no proof that what you do works.
Testimonials come from the word testimony which means proclaiming a personal success experience to others. The online testimonial should be written on your Google business, Facebook, or Yelp page then placed on your website by you or your web designer for SEO purposes and also so people can see what you are all about. I have seen over and over again the business with more 5-star testimonials get more clients/customers. As a nutritionist, testimonials enhance your brand’s credibility. You will be amazed at the number of prized testimonials you get by simply emailing your current and past clients something like this:
Hi (name), we have made great progress together. I would appreciate it if you left a review on either my Google or Facebook account when you have time.
(link)
(link)
Thank you so much,
5. WHY YOU SHOULD DISPLAY CASE STUDIES
A case study is another meaningful way of marketing your nutrition and dietetic services. One of the reasons this is a good marketing strategy is you can create a well-detailed presentation that describes the client’s problem and how you have been able to solve it.
Perhaps someone might be suffering from a very similar problem as the client in the study, the case study will make the viewer rest assured that you can help them and solve the issue. Case studies are data-driven as they are practical enough for the viewer to know that you are an authority in the field of Nutrition and Dietetics. Lastly, it feels more real and relatable to your audience. You should be considering doing this in your Nutrition marketing campaign. If you are not comfortable on video you can use the free program OBS to screen record a slideshow and talk about each slide in detail or can record a conversation with the client you helped then post the conversation on your website and Facebook, always ask your client if they are in favor of the idea.
Watch the video to learn more:
6. WHY YOU NEED TO BE USING GOOGLE ADS AS A NUTRITIONIST
A Google ad is another way to get awareness and get in front of potential clients in a very efficient way. If Google ads are done correctly for your practice, they can produce near-instant results because you can get in front of people searching for a nutritionist online. It’s a form of targeted ad that yields excellent results. It is often placed on the top or bottom of the search results page. Once the standard ad is in place, you can do something called a Google re-marketing campaign, which consists of displaying an ad to people who are most likely to become clients based on their actions taken on your website.
Watch the video to learn more:
7. CREATING A FREE EBOOK
Research has it that people get more interested when you offer them a free service like an eBook, free advice for 30 minutes, a free supplement sample, etc. You can write your absolute favorite nutrition tips in an eBook and then put it on your site and social media pages as a free download. It leads more viewers to your site and causes them to take a smaller action before contacting you. You can even collect their emails in exchange for downloading the book and then ask them how they like it. Reaching out to them may make them feel more comfortable with you. This is a win-win situation. The book should be packed with value and passion; people can tell if you put time into structuring each and every sentence to deliver the info a certain way. You can download our free books below to get inspiration and learn more about marketing.
8. RANKING HIGHER ON GOOGLE MY BUSINESS (THE MAP PACK)
How do you get nutrition clients? Here you go. Google My Business.
You can attract new clients to your practice by ranking your Google business profile; this section is different than ranking in the search engine results. Ways to rank higher on Google My Business is to get testimonials and respond to all of them, upload over 15 high-quality photos with proper alt-text, add the correct hours, and by adding the description from your website to the description of your Google My Business account. It works almost the same way as Google Ads but you don’t have to keep paying to be on the top of the page.
9. STARTING A PODCAST
You can effectively build an audience through a podcast as it also enhances your credibility. Your relationship with your clients will be stronger when you start a podcast that involves preaching what you practice. In your podcast, you should talk about exciting topics and new studies that add value to your clients and listeners and how nutrition can help solve their health problems. This will undoubtedly increase your website traffic and leads to more sales. Sell yourself and your values in your podcasts.
10. GETTING ON NUTRITIONIST SPECIFIC DIRECTORIES
You can get your business included or create an account on free directories in your specific location. This is a smart marketing ploy to rank your website higher and to get your name to pop up whenever someone searches for a Nutritionist in your state or county. However, ensure you include your contact details and all other necessary information on the directory account so people can reach out to you easily.
BONUS. START WRITING ARTICLES ON YOUR WEBSITE AND CREATE CONTENT.
Just like what you are reading now.
Can you offer someone value before they purchase from you? You can help people by writing articles for people who are searching Google for articles and videos on Google about something they want to cure naturally. Educating people will give them value and educate them about your services so they are more likely to look into your brand. Share your content on social media and tweak it until it creates human connection and conversations with the right people.